Bella Nicholson

Bella Nicholson

Machine Learning Engineer

Netflix

Biography

As an ML Software Engineer at Netflix, I build core software infrastructure for the foundation model research team, enabling researchers to develop AI that enhances personalized recommendations for our nearly 300 million users worldwide.

My career centers on translating complex ML concepts into scalable and production-ready software. I’ve driven impact by stabilizing homepage recommendation engines, optimizing AI assistant infrastructure to lower operational costs, and architecting holistic ML system improvements. Looking ahead, I’m increasingly interested in how hardware-software co-design can elevate performance in resource-constrained ML systems.

My foundation includes a master’s degree in Artificial Intelligence from the University of Amsterdam and early professional experience in edge computer vision in Spain.

Interests
  • Edge ML applications
  • Hardware-specific software optimizations
  • Large-scale, performance-intensive ML systems (10M+ requests per week)
Education
  • MSc Artificial Intelligence, 2020

    University of Amsterdam